A well-defined B2B customer persona enables you to reach your ideal clients.
To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.
Understanding B2B Personas
A B2B customer persona is a strategic representation of your
A well-defined B2B customer persona enables you to reach your ideal clients.
Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization.
What Is a B2B Customer Persona?
A B2B customer persona is a semi-fictional repre
From accounting and IT to marketing and HR, business services help boost performance across all sectors.
If you’re looking to launch, outsource, or expand, knowing what services are available is a great place to start.
Understanding Business Services
They are usu